Kolberg Creative Service takes social media beyond just posting. Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at an affordable cost, therefore offering big returns through more leads and prospects in an effort to promote sales, build revenue and enhance audience engagement. Sharael will utilize her writing and technology skills to help your businesses create a comprehensive and coordinated social media strategy, as well as offer social media management services to ensure longterm results.
Kolberg Creative Services will assess, establish/optimize and analyze the client’s social media presence across agreed upon social channels and present a report of findings with suggested improvements.
ACCOUNT DEVELOPMENT
Social Media Account Creation
Depending on your needs and goals, Kolberg Creative Services will determine which of the following platforms to utilize in establishing your brand’s presence through Social Media. The appropriate accounts will be established or revised with consistent branding across all channels:
- Snapchat
- YouTube
Client is responsible for providing graphics in the correct size and resolution. Accounts will be established within two weeks after graphics are provided.
SOCIAL MEDIA STRATEGY
Proper integration of all aspects of marketing and messaging with clear objectives, target audience identification, and engagement are essential for optimal performance within social media marketing. Kolberg Creative Services will help bring all aspects of Social Media and traditional marketing efforts into alignment with unified goals and purpose.
Kolberg Creative Media offers a customized Social Media Strategy Plan to achieve the following goals:
- Increase presence and brand awareness on popular Social Media channels
- Reach a larger target audience and transmit key messages to that audience
- Create customer loyalty and enhance audience engagement
- Drive traffic to website at an affordable cost
The Plan includes a two-hour meeting to cover the following, as well as collateral and templates to keep you on track:
- Mission statement
- Social Media goals
- Defining niche
- Identifying target audience
- Competitive analysis
- Identifying industry influencers
- Creating editorial calendar to determine what where, when, how to post.
- Define how to craft an effective post for consistent branding: types of media, tone of voice, types of messages
- Analyzing analytics to determine most effective content
- How to curate content from same niche
MANAGEMENT SERVICES
Social Media Content Management
The proper and effective use of Social Media is to build community, conversation and relationships with your audience. There are significant opportunities for you to achieve gains within this medium and to optimize existing marketing and branding efforts. Effective social media marketing takes quality and consistency over time to build interest and a following. Kolberg Creative Services is available to manage your social media on a monthly basis, to include, but not limited to, the following:
- Grow social following and fan base
- Increase engagement
- Network with social media influencers that share your target audience
- Post content daily to social media channels
- Research and include appropriate hashtags to drive traffic to your accounts
- Respond to comments and message as needed
- Use photos/video as needed to tell your story
- Utilize social media to drive traffic to your website or blog
Custom Photography/Videography
Kolberg Creative Services can provide custom photography or video shooting/editing at the rate of $125 per hour.
Give-Aways/Promotions/Contests
Kolberg Creative Services can create and manage Social Media give-aways, contests or promotional campaigns that tie into your marketing initiatives and goals. These are a great way to attract new followers for a nominal fee.
Live Feeds
Harness the power of Facebook, Periscope, or Lively to live stream an event to your followers, such as product demonstrations, new product releases, conferences, grand openings, festivals, and more.
ANALYTICS & REPORTING
Kolberg Creative Services can provide the the following reports:
- Google Analytics report for client’s Website or blog
- Facebook likes
- Twitter and Instagram followers update
- Any additional Social Media account metrics
Kolberg Creative Services will regularly monitor metrics such as fan base growth, demographics, post reach, and engagement levels (retweets, likes, comments etc.). If she notices anything unusual, she will offer to find solutions, and make adjustments accordingly. Weekly and monthly reports will be provided.
COACHING SERVICES
As an alternative to the above listed full-service options, Kolberg Creative Services can provide personal one-on-one coaching in the following areas:
- Setting goals
- Establish budget
- Identifying industry influencers
- Content conception and creation
- Utilizing aggregate news sites
- Identifying relevant industry hashtags
- Creating call-to-action
- Analyzing reports
- Creating editorial calendar to plan what time to post and how often
- How to find and utilize trending topics
- How to utilize third-party content scheduling